Lately, I’ve been talking to my email list about Pinterest and using this platform as a marketing tool to increase traffic to your blog or increase your affiliate marketing sales. Pinterest group boards is an incredibly powerful feature available to online business owners.
In case you aren’t sure what a “group board” is, let me take a quick minute to offer explanation. Whenever you set up a board on Pinterest, you have the option to invite other Pinners to collaborate with you.
Often people who pin about similar topics will form a group board and pin together, which helps expose their pins to a wider audience. It’s a form of cross-promotion that’s proven to be effective for many Pinners.
You can identify group boards by the small divided circle containing multiple profile pictures in the bottom left corner of a board cover or by the multiple profile images that appear next to the board name on a board page. Like this…
How many Group Boards should I join?
So on that topic, someone recently asked, “How many group boards would you recommend a person join?” That’s a great question, and one I’ve been doing research on. I mention in the free pinning videos that I put together for my mailing list that I’m a member of about 65 group boards now. I NEVER meant to join that many. That’s more than I can effectively participate in!
It happened by accident…sorta. I applied to a bunch of group boards and didn’t hear anything back from the admins for several weeks. I figured they weren’t going to send me an invite, so I went ahead and applied to more group boards. I’m sure you’ve been there too. It’s so discouraging to send out requests and hear crickets in return. #notchosen But you have to press on.
Then all of a sudden everyone responded. Not only did I get invites to the boards that I applied to, but many of the group board owners also invited me to a couple other boards they run that fit with my pinning topics. One gal sent me five or six invites.
Around that same time, I joined a couple of Facebook groups and apparently one of the perks of joining the FB group was that members received invitations to join group boards set up for the group. I also signed up for a couple blogger mailing lists and was sent invites from the admins of those lists. And I received a few random invites from boards I had not even applied to join.
For a while there, it felt like it was raining invites!!! Not being a person to waste an opportunity, I accepted every single invite and figured I’d give all the boards a try, then reduce the number later based on performance.
Well, now that I’ve had some time to test drive them all, I’m definitely seeing that I have some group boards that aren’t performing well for me. In fact, since accepting a slew of invites right after my vacation the first week of April, my Pinterest views have dropped more than 25%.
I’ve read that Pinterest experiences a slump this time of year. Holiday shopping and new year’s resolutions to lose weight and make more money begin to melt away with the snow. People are more interested in going outside and enjoying the spring sunlight and warm weather. Their interest in Pinterest fades. Some of my falling stats may be based on the annual trend.
However, I’m beginning to suspect that the Pinterest algorithm is also penalizing me for being on too many poor performing boards. The low stats from those groups are weighing down the high re-pins and engagement on the good boards I’m participating on. So this week, one of my goals is to narrow down my group boards to around 40 that are working well for me.
HOW MANY IS TOO MANY?
To answer the question that brought this topic up, “How many group boards?”—I read a statistic this week that said the top performing Pinterest profiles have an average of 56 boards on their profile. From what I understood, that included regular boards as well as group boards. So 56 total. (The article had no official source for that statistic so I can’t verify it. Take it with a measure of skepticism.)
I currently have 31 regular boards on my profile and two group boards that I created and administer. I’d have to narrow my other group boards to 23 to get the total down to 56. That feels like too drastic a reduction. I am more concerned about board performance than the actual number of boards I am on, so for now I’m just going to cut the poor performers.
While statistics are great guidelines to take into consideration, I’m not sure there’s an exact number of group boards to aim for. What’s more important is that you find quality group boards in your niche, with high engagement and good re-pin rates. You may have to kiss a few frogs to find the princes in the mix. Don’t be afraid to join new boards if they look promising. But don’t be afraid to leave if the boards aren’t helping your stats. The goal is to find the right groups for you, your topics, and your audience.
JUDGING PINTEREST BOARD PERFORMANCE
While Pinterest can be an incredibly powerful tool to drive traffic to your website, premium results rarely happen by accident. As with any marketing strategy, you have to test and refine your methods until you find the magic mix. Even then, with regular algorithm changes on the various social media platforms, no strategy is foolproof forever.
It’s a good idea to assess your Pinterest profile and pinning strategy once in a while. Keep an eye on your analytics and stats (available on business accounts). Be aware of which pins and boards are getting you the most results and which ones aren’t working at all. Then adjust your strategy so you’re doing more of what’s working and less of the nonproductive stuff.
The best places to review your stats are within your Pinterest account—you need a business account to get analytics—or Tailwind, an amazing Pinterest scheduling tool that integrates with your profile and gathers incredibly useful information. Both sources provide excellent feedback that will really help you understand how your pins and boards are performing.
Look inside your analytics
On Pinterest, click on the Analytics button at the top left of the page, then choose Overview. Click the “more” link next to “Your Pinterest Profile.” Scroll down to the bottom of the page and you’ll see a section titled “Boards with top impressions from the last 30 days.”
On Tailwind, use the sidebar on the left side of the dashboard to navigate to Insights –> Board Insights. You’ll find a collection of stats and information there to help you sort out your questions.
Personally, I prefer Tailwind’s insights. You can turn off results for your personal boards and secret boards, which narrows down the results to just group boards. You can also click on the top of any column to sort by the various parameters of the analytics, such as Virality, Engagement, Repins, etc. This allows you a very targeted look at the analytics.
I would love to give you some magic numbers to go by—like you should leave any board with a virality or re-pin rate of less than XYZ—however, I don’t think there is one. Depending on your niche, the time of year, how new your profile is, etc., stats will vary greatly from one Pinterest profile to the next.
However, with a good look at your stats, you can clearly identify the boards with the lowest performance rates. For now, I’m planning to leave the bottom 20 or so and see how that affects my stats over the next couple months.
So what do you think about Pinterest group boards? Will you be joining more? Leaving some? Or just keeping a closer eye on your analytics? Leave a comment and let us know your thoughts on the matter.
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