Pinterest and I have a longstanding relationship.
I began using Pinterest many years ago at my sister’s urging. She was an early adopter of the platform and was always emailing me links to pins she’d found that she thought I might appreciate. Before long, I set up my own profile and began pinning, and we’d message back and forth on Pinterest.
I love to crochet and I quickly discovered a community of fellow yarnaholics on Pinterest. So many pictures of beautiful crocheted projects, and links to patterns and resources…I could look for hours and pin dozens of delicious projects to my boards!
I added more crochet boards to my profile and began pinning my own crochet patterns and projects, hoping to expand my audience and allow others to enjoy my crocheted creations. My hope was I could make some extra cash selling my designs, using Pinterest as my primary marketing tool.
While I had the right idea, I had no experience or knowledge of how to utilize the platform to its greatest potential. I could see that others were doing a much better job of marketing on Pinterest than me. I also noticed these boards with numerous contributors that seemed to be thriving, attracting tens of thousands of followers and generating hundreds of re-pins for the contributors.Pinterest group boards can attract thousands of followers and generate hundreds of re-pins for their contributors. Learn how here. Click To Tweet
But how do you gain access to those boards?
I felt like that nerdy, awkward kid who stood on the sidelines and watched while the cool kids formed an awesome club and were doing all this fun stuff I wanted to do. It took me much longer than it should’ve, but eventually, I figured out how to finagle an invitation to some boards.
Once I joined a few group boards and began pinning my crochet patterns there, I felt like I’d left obscurity behind and finally started getting noticed. People were seeing my pins, re-pinning them, visiting my links, and buying my products. Group boards were a turning point in my crafting business.
Then I discovered Pinterest Group Boards
Pinterest Group Boards have been a real asset to me in my craft business endeavors. I knew I wanted them to be an even bigger part of my business and marketing plan when I started affiliate marketing and eventually began the Heart My Life blog.
As soon as I got my Pinterest profile up and running, I began looking for group boards that were in the niches I wanted to work with. I knew my profile was fairly new and I didn’t have very many followers, so some group boards would be beyond my reach. But I found plenty that were willing to accept me despite my newer status on Pinterest.
I looked for boards that focused on my niche—affiliate marketing, making money online, and working from home. I also found some boards that allow you to pin anything. Some had a few thousand followers while others had tens of thousands of followers.
In total, I had around ten boards that I could pin affiliate marketing pins to, and that was enough to get started and earn me $90 in affiliate income my first week. I earned around $160 my first month, which was enough to pay for my blog hosting expenses and a few extras.
Ready to join some Group Boards?
So the question of the day is: Do you belong to any group boards? If not, it’s time to start looking for group boards to join and access the power of the group!
First of all, do you know how to identify group boards? They look just like other boards, however, instead of one profile picture at the top of the board, you will see multiple profile shots.
When you’re pinning a new pin and choosing from your list of boards, your group boards have an icon beside them that look like two people in silhouette.
Some boards have just a few contributors. Others have thousands of people pinning together. All of them offer the benefits of working together with a group of people to promote a common interest. So if you don’t have a variety of group boards to pin to, you need to find some and request to be added.
HOW TO FIND GROUP BOARDS
PinGroupie is a website that lists out thousands of group boards by category and gives you some basic information about the group, such as number of followers, contributors, and how many pins are on the board. Use the search feature to narrow down the list to a smaller category that fits your niche and use the list as a launch pad to find boards that are a good fit.
You can find entire Facebook groups dedicated to helping you hook up with other bloggers and Pinners who want to utilize the magic of group boards. “Pinterest Group Boards” is one of the most active and prominent. You can post a group board you’ve started and invite others to join, or scroll through the lists and threads and find groups that are right for your niche and online business. Click below to request to join.
Because Pinterest group boards are popular and many bloggers use them, often you can find a list of group boards with links already assembled for you by other bloggers. You can grab a list of 100+ group boards that I’ve assembled by clicking the link below.
You can also do a quick search on Google or on Pinterest and you’ll find leads to help you locate the boards that are right for you!
Another common way to find group boards is to go to the Pinterest profile of people in your niche, view their “boards” tab, and see which group boards they are participating in. You can click on their group boards and read the board description to determine whether the board is open for new contributors. I’ve found and applied to many great boards this way!
HOW TO JOIN
Group board admins will typically put instructions for how to join the board in the board description. Read carefully and follow all the instructions to the letter. Some want an email. Some want you to comment on a pin. Others have a form online to fill out, a Facebook group to join, or they want you to message them on Pinterest. Follow the instructions.
Send a Request
When you send your request, you want to be polite and provide all the necessary information the admin needs to find you, assess whether you’re a good fit for the board, and easily add you. The owner will appreciate the following information:
- Your name
- Your website address
- Some information about your niche and topics you regularly pin or blog about
- Your Pinterest profile link
- The email attached to your Pinterest account
- The name and link to the group board you’d like to join. (Some people run more than one group board, so be specific about which board you want to join.)
Compose a nice letter that touches on all of these key points and save it as a template. As you find group boards that look like good prospects, copy and paste your template into an email or message box and edit it as needed. If you aren’t sure what to say or how to phrase it, check out my template letter, part of a FREE download I’ll send you on request.
Include all necessary details
What you don’t want to do is shoot off a careless email that says, “Hey add me to your group board.” Not only is it abrupt and rude, this email doesn’t provide the information the admin needs to add you. You’re asking them to do you a favor, so the least you can do is be congenial and as helpful as possible.
As the owner of two group boards myself, I’ve received emails that simply said, “Add me to your group board. Thanks.”
The person signed their first name, but didn’t give me any other information about them—no Pinterest profile address, no website, no last name, nothing! Nor did they mention which group board they wanted to join. Needless to say, that person is not a contributor on any of my boards. I had no way to find them online and add them. Duh!
Follow the Admin
Another critical tip that will make the process easier is to follow the board and the person who runs the board before you send your request. Adding someone as a contributor involves typing their name into a search field and attempting to locate their account. Pinterest seems to provide search results from your list of followers first, only looking at non-followers later.
If you’ve already followed the board, your name will come up in the search much more quickly, making you easier to find and add. When people have not followed me when they request to join my board, I often spend double or triple the time trying to locate their account. That’s frustrating and if it’s too much work, some board owners won’t waste the time.
So when you find a board that looks like a good fit for you, make it as easy as possible to get yourself added! You’ll be a contributor on dozens of boards before you know it, and you’ll reap the benefits of the power of the group!
If group boards sounds like something that would give your online efforts a boost, I’d love to help you get started. Download my FREE list of 100+ group boards and my sample request letter to kickstart your Pinterest marketing efforts.