Like any other career, blogging for business has a learning curve and many skills to master along the way. And like any career, there are common mistakes new bloggers make that can sabotage your career!
Did you know that approximately 4.4 million new blog posts are published daily according to a recent study by Worldometers March 2019 study? In the last decade, blogging has gained popularity for those exploring a hobby as well as people interested in blogging for business.
And no wonder! Blogging can provide a way to earn a full-time income while working from home, making it a desirable career for new moms, people with chronic illness, extreme introverts, or anyone wanting to escape the 9 to 5 grind. Blogging offers you freedom to work from home, set your own hours, choose your own projects, and travel when you want to.
If you’ve been considering starting a blog, here are seven pieces of advice that will help you avoid common mistakes new bloggers make.
Don’t compare yourself to other bloggers
Blogging is a great community to be part of, but with that community comes some challenges. One common stumbling block is comparisonitis—is that a word? Oh well, it is now. I have spoken. (ROFL. A reference to the new Mandalorian episodes if you haven’t watched them yet.)
What I mean is, when you get involved in the blogging community, it becomes easy to compare yourself and your blog to your fellow bloggers. Are you publishing as often as your friends? Do you have as many social media followers as they do? Are you making as much money as your peers?
Too often, you’ll feel like you come up short in the comparison game.
We are all at different points on the blogging journey and it’s easy to get disheartened about your little corner of the net. Remember to always blog for you. Be yourself. Offer the world your unique personality and perspective. Follow your dreams and find your own path. If you stay true to yourself, you’ll have a more satisfying experience.
Don’t forget to promote your posts
It’s easy to get wrapped up in writing one fabulous blog post after another, but without adequate promotion, that post might never reach its full potential. This is why promoting your posts is vital to getting your content out there.
Don’t be afraid to shout about your work. You’ve worked hard on creating that piece. Your content is full of value that will help others. Make an effort to spend at least as much time promoting your posts as you do writing them.
Create multiple social media posts for every blog you write. Mention your latests posts in your emails. Refer back to older posts in new blogs and in newer emails to your audience. Find opportunities for interviews and podcasts to help expand your audience.
Keep your posts at the front of your audience’s minds and you’ll never be short of traffic to your blog.
Don’t forget to build a social media presence
Being active on social media and building your online presence is essential to build a successful blog. It’s a way of interacting with your readers and followers while also giving you a platform to promote your posts. Social media can be difficult to build up a following at first, so it can take time and perseverance.
Choose one platform and really focus on learning the rules, guidelines, and best practices for that social media site. Really work at building a solid foundation and establishing yourself as a reputable blogger in your niche.
Personally, I LOVE Pinterest for new bloggers and highly recommend you start there. Most bloggers find they get the best impact for their time and effort on that platform. Here’s more info on why I think Pinterest is the best marketing platform for most bloggers.
Be consistent with your social media output. Post regularly and stay on topic. You can use a scheduling tool like Tailwind to help you post daily. Once you’re getting satisfying results, move on to the next platform and learn the ins and outs of that one.
When you have a more established presence on several social media platforms and you’re making some money from your efforts, you can consider hiring a Virtual Assistant to help you manage and maintain your social media content.
Don’t neglect Search Engine Optimization
Search engine optimization, also known as SEO, is the juice that helps drive TONS of traffic to your blog. While you can get a fair amount of traffic from social media, in the long run, organic traffic from search engines is critical to your success. Ignoring SEO and neglecting keyword research are common mistakes new bloggers make that can really hurt you!
Sometimes it can be worth it to enlist the help of an seo company to ensure that your blog and your social media content is seen and gets in front of the right audience.
Don’t sacrifice quality for quantity
While it’s important to blog regularly—like once a week if possible—it’s essential to stick with quality content over quantity. This ensures that your readers remain interested in what you have to say and continue coming back to your blog to read more. Don’t post blogs simply for the sake of getting something new on your website that week. Make sure it has real value and contributes to the overall success of your business.
Choose your niche and stick with it. Don’t jump around from one topic to another. And be sure you proofread and spell check your posts. You don’t want to put readers off with content that is full of grammatical errors and typos. If spelling and grammar are not your strong suit, you can use a tool like Grammarly to check your work.
It also pays to be sure that every post you write has a purpose. If you want to make money at blogging, everything you do in your blogging business should be to drive traffic, get subscribers, or make sales. Stick to the activities that create income and you’ll see the difference in your bottom line.
Don’t ignore opportunities to network with the blogging community
Finally, make sure you continue to reach out and build your blogging network. That means keep reading other blogs. Comment and share posts on social media. Join Pinterest group boards or Tailwind Tribes.
Some blogging communities host groups on Facebook or chats on Twitter specifically for this.
Finding guest blogging opportunities can also help you network and build your reputation in your blogging niche. Having your articles posted on other blogs with a link back to yours helps get you some backlinks that can help boost your domain authority and SEO rankings.
And don’t be afraid to invite other bloggers to guest post on your blog. By creating connections with other bloggers, you will build goodwill and probably make some great friends who will support you in your blogging journey.
Don’t miss opportunities to get free info and great advice!
Join Blogging 101 – my email list that’s perfect for bloggers who want to grow and develop their online business into a full-time income.
- Get tips and advice to help you build a solid foundation.
- Learn how to monetize your site and get income rolling in.
- Benefit from insider advice on the best tools to use.
- Gain access to my FREE blogger’s resource library.
- And so much more!