Did you know that many bloggers report that Pinterest drives 65 – 80% of their site traffic? Amazing, right? Who knew this “platform of pictures” would become so popular and be the incredible marketing machine that it is today.
Pinterest now receives approximately 250 million visitors each month! Surely you can find people who are interested in your products or services among a group that size.
But only if you snag their attention!
There’s also 175 billion pins on Pinterest, so you need to make sure your pins are tailored to grab the attention of your ideal audience. If you can pull that off, people will click on your pins and visit your links, which will hopefully result in traffic, new subscribers, clients, and sales.
Your mission, should you choose to accept it, is to make every pin as attractive and enticing as possible to your audience so you get those coveted clicks!
Let’s get started creating high-performing Pinterest images!
#1 Size Matters
Loooooooong pins used to be the bomb! Pinterest marketers recognized that the more vertical real estate their pins took up, the longer users would be looking at them, and the more opportunity they’d have to click.
Pinterest dubbed them “giraffe pins” and let us get away with using them for years. But no more. We’ve reached the end of that era.
Pinterest has recently moved to a new format (April 2018) that revolves around pins that measure 600 x 900 pixels. The new headers on each account that feature your recent pins as your profile background image are formatted to show 600 x 900 pixels of each pin you post. If your pins are longer than 900 pixels they are either cut off or distorted in the header image.
The same goes for the new feeds. Longer pins are being truncated and only a portion shown to users. If your pins are just a tad longer, this may not impact your pins’ effectiveness much, however, if you have critical info or text below the cut line, your viewers may not be getting the message you want to convey.
While I personally prefer a longer pin, I have begun formatting all my new blog post pins at 600 x 900 because they simply look better on the new banner that features all of your latest pins. Here’s a peek at mine and if you click the image, you can follow me on Pinterest! 🙂
#2 Find Appealing Images
Let’s be real here—Pinterest is a visual platform, and we’re all there to look at pictures. I love getting on Pinterest and enjoying pretty colors and gorgeous images. Looking at the pictures usually sparks my creativity and inspires and motivates me. Pinterest is my happy place.
As Pinterest marketers, we want to create that amazing experience for our viewers and followers. Look for images that will appeal to your ideal audience. Find pictures and graphics with the content and colors that you know will make your audience squeal and dive for the “Save” button.
#3 Choose Good Colors
Statistics show that pins with pinks and reds do well on Pinterest, probably because over 80% of the audience is women. Plus those are good colors. 🙂 Personally, I try to change it up. I have a mix of 4 – 5 colors that I use in my branding and work into my pins. I figure what appeals to one Pinterest user may not catch the eye of another, so it’s good to have variety.
Choose a few colors. Create some pins and do some testing. See which ones perform best and you’ll have a color scheme to work with!
Here’s a screen shot of one of my Pinterest boards to use as an example. Just quickly glance at the image and tell me which pins jump out at you? Which ones do your eyes pass right over? What appeals to you about the various pins? Fonts? Colors? Layout?
This is a great exercise to do from time to time. Pull up your feed and see what jumps out at you. Do your pins stand out among the pack? Now use your observations to make your pins stand out in the feed! You’ll find you get more clicks, saves, and re-pins.
#4 Use Large Readable Text
I can’t say enough about the importance of readable text on your pins!!! I have passed the 40-year mark, and my vision—which was better than 20/20 for my whole life—has begun to change. I’ve started wearing reading glasses to make out smaller text.
Let’s just say, some pinners make me work a lot harder than necessary to read their pins.
Keep in mind that the larger percentage of Pinterest users are looking at Pinterest on their smart phones. That means TINY screen. Which means your text is going to look way smaller than it does on your laptop where you’re likely doing your graphic design work on Canva or PicMonkey.
Here are more font tips:
Your fonts have to be big. The bigger the better. You may need to cut your text down and use less words in your headline in order to give your message room to bloom. If they can’t read it, they won’t be interested, so do whatever is necessary to make your message clear.
Throw Some Weight Around
Use a font with some weight so it’s easily readable. If the font is too thin and light, it will be harder to read. Some thickness to the font will make sure your viewers can read your script.
Mix Script and Standard Fonts
Pinterest reports that pins with a mix of script (cursive or handwritten) and standard fonts perform best. Combine two fonts for visual appeal and use those fonts to highlight key words in your headline. Make sure your script or cursive fonts are very easy to read. If they’re too fancy, they can reduce readability and hurt your pin popularity.
For ideas about font combinations, visit my Font board on Pinterest.
I have a number of pins that suggest some great font combos.
Use two, maybe three fonts per pin. Don’t use more than that or your message will begin to look chaotic. Add visual interest to key words in your title by changing the colors of the fonts, adding shadows or outlines to the words, or changing the weight of key words to a bolder version of the font.
Use font colors that contrast with the background image so you can clearly read the text. If the text blends into the background and becomes hard to read, people will pass over it. Also bright fun font colors are more visually attractive than dull ones, so let your inner creative out to play and have some fun with color.Do you know how to craft a compelling headline for your blog articles and social media posts. I reveal my secret weapon here. Click To Tweet
#5 Write An Enticing Headline
While I find clickbait headlines as irritating as the next person, I understand why Internet marketers use them. The competition for people’s attention is fierce, and you have to use every tool in your arsenal to attract people to your site. While I would never recommend using dishonest titles to grab people’s attention, I do feel you simply MUST find a way to make your information seem as compelling as possible.
This can mean advertising dramatic benefits, highlighting the feared consequences of not doing something, appealing to reader curiosity, offering an enticing incentive, etc. You have one line, maybe two short ones, to grab their attention and make them want to click. That’s not much to work with, so you have to make every word count.
On a scrap sheet of paper, write down eight or ten headlines that you could potentially use. Then play with the words. Adjust the structure of the sentence. Find ways to make the headlines more compelling.
When you’re satisfied you’ve done all you can to make them shine, pick the top three contenders and make pins from them. You can run some tests with those and see how your audience reacts.
Use a headline analyzer like the one on CoSchedule to help you find the best headline possible.
I don’t want to come off like a grammar Nazi but for the love of spelling, please proofread the headline several times before you put it up on Pinterest. I see blatant spelling and grammar errors in pins every day.
When I have to stop and read a pin three times and still don’t understand what the author is trying to say, errors like that are not good for business.
I will not re-pin a pin with a spelling error because I want my feed to be high quality, and I know other bloggers feel the same. Failure to proofread will hurt your reputation over time. If you need help, you can always use a service like Grammarly to check your work.
#7 Add Your Branding
You should add your logo or website address to every single pin you create for several reasons.
First, you’ll build brand familiarity. People see your logo or site address and they get familiar with your pins after a time. If you steadily deliver great content, they come to trust you and are more likely to click on or re-pin your images.
Second, it’s free advertising! The more you get your domain in front of people, the more chances you have to be remembered and earn a new visitor.
Third, pin stealing is a real problem on Pinterest. If your pins are branded with your logo or site name, it may discourage thieves from stealing your image. Plus it’s easier to report the stolen pin and prove that it belongs to you.
#8 Pen An Intriguing Description
You already know you need to write a compelling pin description to accompany your beautiful pin.
I cringe when I’m pinning from my group boards or selecting pins from my Tailwind Tribe and I see a pin with little or no description. So much wasted potential!!! Your pin descriptions are the primary information Pinterest uses to catalogue what that pin is about and determine how best to help you share that pin with people who might also be interested in the topic.
Weak pin descriptions will get weak results on Pinterest. Do yourself a favor! Take an extra 90 seconds and write an engaging pin description with complete sentences full of long-tailed keywords and phrases that your ideal customers will be searching for to find information on the topic.
Do your Pinterest SEO and research your keywords then write a description of at least a few sentences and up to 500 characters that invites your viewers to learn more. Don’t slack on this step! This is the part that makes Pinterest do your marketing and find your audience for you.
#9 Hashtag It
Within that description you can add hashtags too. Pinterest recently began encouraging the use of hashtags, but don’t go hashtag crazy like you do on Instagram. Pick your top five to eight and go with those.
Use the most relevant keywords for you hashtags. You can test out that hashtag by going to Pinterest and typing it into the search bar. Do the pins that pop up relate to the pin you are tagging? If the content is similar then you’ve found a relevant hashtag that will work for you.
Ideally, one of your hashtags should relate to your branding—a term unique to you and your business. I use #heartmylife on every pin. If someone were to click on that hashtag or search that tag in the search feature, they’d get a list of all my pins in return. Nifty, right?
#10 Find The Best Boards!
Finally, you’ll want to pin that beautiful creation to highly relevant boards that your target audience follows so they’ll find your pins! Pinning to relevant boards helps Pinterest to understand more about your target audience so the algorithm will find other people just like them. Determine which of your boards is the MOST relevant and pin to that one first. If it fits with some of your other boards as well, then schedule it to go out on those boards over the next week or two.
Quality group boards can help you get more eyes on your pins. Keep working on joining Pinterest group boards that serve your niche, and don’t be afraid to add more boards to your profile if you find your audience is attracted to those topics.
If you need help finding group boards, grab my free download by clicking the image below!
Now Go For It!
If you work through all these steps with diligence each time you create a pin, you’ll watch your views on Pinterest begin to increase. Your clicks will rise, and your traffic and sales to your site or products will increase. Here’s to excelling in your marketing efforts!!!
Grab Your Free Tailwind Trial and get your first 100 pins free plus a chance to try the Tribes for free!